Facebook advertisements are those little pictures you see on the right sidebar inside your facebook profile page. These pictures represent facebook advertisements that individuals like yourself can place.
If your business is lacking leads. If your business is lacking traffic, then…
Facebook advertisements are right for you
Are you in the network marketing industry, run out of friends and family to talk with? Do you hate to make cold calls? At some point in your business you will need more leads. And more leads requires you to send traffic to a landing page.
Facebook advertisements will give you the instant traffic you need to your website. But I want to go over 2 key areas that I see many are failing at.
Facebook Advertisements requires targeted ads
About 10 years ago you could just buy thousand of hits, or traffic to your website and it did not matter the location of this traffic. Today and especially with facebook advertisements, you have to be very target in who you are showing your ads to.
Facebook will take all the data that you personally are doing at the social media website and give this data for facebook advertisements. This data lets you, the business owner select very targeted facebook advertisements so you don’t over spend on traffic you don’t need.
Example if you are in network marketing and you selected all males in the USA to target. Yes your facebook advertisements would be shown a lot. And you would get a ton of traffic. But that would be it. The traffic would not convert to leads and you would be out thousands of dollars in facebook advertisements.
Facebook advertisements better solution is narrow the selection down
If you setup a facebook advertisements that targeted 31 year old male, single, that like Anthony Robbins. You would have a very good, no actually this would be a great facebook advertisements. This ad you selected is very targeted, would generate tons of leads, and you would spend a lot less. facebook advertisements like this could get you as low as $.03 cents a click.
facebook advertisements need a targeted landing page
The second key area I see many people fail at with facebook advertisements is they are not “talking to the people” with their landing pages. Lets say you are targeting people who like Amway. Your landing page needs to have the word Amway all over it. What I means you need to speak to the people clicking on your facebook advertisements. Once they land on your page and see the Keyword “Amway” then your conversion will go through the roof.
facebook advertisements require you to spend less on the ad then you make on your landing page. If you spend $50 on your facebook advertisements. Then you need to be making $75 from your landing page. The $25 is profit, and this will be put right back in to buying more facebook advertisements.
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